En la era digital, cuando las personas pueden sustituir un producto o servicio por otro con poco esfuerzo, no basta con trabajar el I+D+i. Hoy, la clave del éxito está en crear una marca propia digna de ser amada. Por su historia y sus valores, por su respuesta, por lo que simboliza: porque es única.
¿Sabes ya qué tiene de único y valioso tu marca?
Genera una nueva conciencia de marca que nace del interior de la compañía.
Descubre capacidades singulares que ya están en la empresa y que la hacen única.
Empodera al equipo de trabajo, que descubre sus talentos y los coloca en primer plano.
Pone en marcha múltiples recursos internos, ahorrando mucho tiempo y esfuerzo.
Para implantar y mejorar la cultura de la marca en toda la empresa
Implica al equipo de liderazgo
6 sesiones
Duración total: 5 semanas
Entregables
Valoración general / Informe de identidad y relato / Planificación estratégica de la marca
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