¿Competir por el precio? Con una marca sólida no entrarás en esa batalla
Los grandes no compiten por el precio. Y lo sabes. En todos los sectores hay empresas que tienen siempre sus precios por encima de la…
Los grandes no compiten por el precio. Y lo sabes. En todos los sectores hay empresas que tienen siempre sus precios por encima de la…
Sergio Jáuregui comparte con Quique Franco sus impresiones sobre las posibilidades que una metodología como sHerpa puede tener en México a la hora de ayudar a las organizaciones a integrar la cultura de marca en su estrategia.
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