Magazine sHerpa 05

Desde la cumbre / Mag 05

La marca como estrategia

Haz que tu marca conecte. Solo así podrás dejar de pelear por el precio.

Las grandes compañías ven más allá de lo concreto. No venden productos o servicios, sino su propia interpretación del mundo. ¿Por qué alguien decide gastar…

Cómo integrar la marca en tus estrategias de empresa

Quique Franco y Fernando Gallardo. La nueva visión de marca: LA DIRECCIÓN. Cultura de marca

Aitor Sánchez y Mi Dieta Cojea. Un ejemplo de marca personal que funciona.

Juanita Banana, la divertida marca de moda con identidad propia

Sheedo, la marca de papel plantable

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