Visitamos el mercado del amor. Las marcas buscan su rentabilidad en la hipersegmentación
Las marcas que están ocupando el mercado del amor buscan su rentabilidad en la hipersegmentación. Con esta idea lo que nos muestran es que ligar…
Las marcas que están ocupando el mercado del amor buscan su rentabilidad en la hipersegmentación. Con esta idea lo que nos muestran es que ligar…
En una fábula, los perros hablan. Y las ranas y los escorpiones. Es una fábula. Y en una película de superhéroes, hay hombres de fuerza infinita capaces de volar. Y todos los espectadores asumen que, en esa realidad, eso es correcto. Porque está regido por la coherencia.
¿Sabes que en el mundo de las marcas la coherencia tiene el mismo poder? Sí: la coherencia es lo que hace creíble el mensaje de una empresa y logra dar al mismo una enorme potencia. Por eso hay que cuidar cada detalle y alinearlo en una narrativa bien trabajada desde el principio.
¿Quieres saber más sobre esta cuestión? Escucha este comentario de Concha Baeza.
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